2019 Customer Demand Entrepreneur 
Startup Professionals Musings
JULY 31, 2019
After working in business at all levels, and consulting to entrepreneurs for years, I’m still surprised to see so many situations where things that should be easy are painful to customers, and lead to customers hating your business. Get out and meet your customers to learn what turns them on these days.
InfoChachkie
MARCH 21, 2019
Opportunity knocked when one of her customers was spotted at a high-end boutique, wearing one of Ida’s outfits. The store’s owner, Enid Bissett, asked the customer where she had purchased the dress. The two women established a custom dress shop called Enid Frocks. This public exposure drove wealthy customers to Enid Frocks.
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Startup Professionals Musings
DECEMBER 27, 2019
As a mentor to entrepreneurs, I often get asked for the magic that has made Amazon the world's most valuable brand , from a total unknown only twenty years ago. My simple answer is that they keep their focus on customers, rather than technology. Jeff Bezos has kept his focus on customers.
Startup Professionals Musings
JANUARY 8, 2020
As an advisor to entrepreneurs, I often hear the desire to run their own company, to avoid having someone else telling them how to run the business. They don’t seem to realize that investors can be the most demanding bosses your ever had, since it’s their money you are using and potentially losing.
Startup Professionals Musings
NOVEMBER 4, 2019
Thus, I’m more impressed with entrepreneurs who ask me to review their implementation plan, rather than listen again to their idea. In my experience, the key steps I look for always include the following: Testing the idea against customers who have money to spend. Prepare your marketing story for customers and investors.
Startup Professionals Musings
AUGUST 26, 2019
As an advisor to business owners, and an occasional angel investor, my job is to separate the actual challenges from the common misconceptions that distract many promising entrepreneurs while building the leadership team required for your solution, marketing, and finance success. Marty Zwilling First published on Inc.com on 08/09/2019.
Startup Professionals Musings
SEPTEMBER 27, 2019
A theme I often hear from the entrepreneurs and startups I advise is that once they see that first surge of traction from customers, they can relax and enjoy life for a change. Most businesses have learned to ask their customers what they want, and then work diligently to provide it. Building a business is not a solo act.
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