2019 Customer Demand Metrics 
Startup Professionals Musings
MARCH 4, 2019
Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online. Status factors are more important than demographics.
Startup Professionals Musings
MAY 1, 2019
Don’t get me wrong, it’s always great to see that first surge of customers, but that’s just the beginning of your work. With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics.
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Startup Professionals Musings
JUNE 8, 2019
A recent high-profile one, Theranos , the blood-testing company, had no trouble getting customers, but promised more than their technology could deliver, Another, Shyp , an early on-demand delivery platform, blamed their demise on premature scaling. Demand continuous innovation to keep up with change.
Startup Professionals Musings
DECEMBER 27, 2019
My simple answer is that they keep their focus on customers, rather than technology. Jeff Bezos has kept his focus on customers. In my view, every startup in today’s world would do well to adopt a management system with the same key objectives: Start with a customer-obsessed business model.
Startup Professionals Musings
MAY 29, 2019
A platform is a business model and capability that can be accessed and customized by external users. Create and practice an obsession over customers. Make sure everyone knows it’s their job to maintain empathy and exceed customer expectations. Institute deep metrics measuring all aspects of the customer experience.
Startup Professionals Musings
MAY 10, 2019
They don’t realize that they are missing out on a great opportunity for “free” promotion, as well as taking a great risk by not listening to what customers are saying, and not monitoring or responding to undeserved challenges to their reputation. Use business metrics and tools to tune your efforts.
Startup Professionals Musings
JANUARY 8, 2020
They don’t seem to realize that investors can be the most demanding bosses your ever had, since it’s their money you are using and potentially losing. Marty Zwilling First published on Inc.com on 12/18/2019. They then ask me to help them find investors who can provide the funding they need.
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