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Meet Martha Harper, The Social Entrepreneur Who Perfected The Franchise Business Model

InfoChachkie

In addition to creating a franchise chain which exceeded 500 locations at its peak, Martha Harper was also one of the world’s first social entrepreneurs, helping thousands of middle-class women create their own businesses and control their destinies. Social Entrepreneuring (Before It Was Cool). Martha’s Legacy Lives On.

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This Immigrant Entrepreneur Launched Her Billion Dollar Empire, Despite Speaking No English

InfoChachkie

Ida wasn’t even the first modern-day entrepreneur to offer women brassieres. In 1917, Mary Phelps Jacobs was granted patent 1,115,674 , which states, “This invention relates to improvements in brassieres.” (sic). She was an entrepreneur at a time when entrepreneurial women were few and far between.”.

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6 Steps To Move From Inspiration To Business Reality

Startup Professionals Musings

Thus, I’m more impressed with entrepreneurs who ask me to review their implementation plan, rather than listen again to their idea. Any startup with no patents, trade secrets, or other secret sauce is very high risk today. Marty Zwilling First published on Inc.com on 10/21/2019. Make sure your solution is defensible and unique.

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6 Keys To Convince Investors Of Your Competitive Edge

Startup Professionals Musings

Most entrepreneurs are quick to assert to potential investors that their product or solution will kill the competition, but unfortunately your opinion alone is not enough to convince most experienced investors. Reducing margins to lower prices won’t help your case. Marty Zwilling First published on CayenneConsulting on 07/26/2019.

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4 Strategies To Ramp Up The Total Customer Experience

Startup Professionals Musings

Traditionally, you just worried about the quality of the sales transaction (price, speed, service), but the “customer experience” now includes ease of pre-sale shopping, post-sale support, with a connected relationship throughout. Marty Zwilling First published on Inc.com on 05/28/2019. That’s a win-win we can all live with.