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Entity Academy, an edtech startup that trains, mentors and places women in tech roles, secures $100M

TechCrunch LA

An edtech startup called Entity Academy — which provides women with training, in areas like data science and software development; mentoring; and ultimately job coaching — has raised $100 million on the heels of strong growth of its business, and an ambition to improve that ratio.

Mentor 297
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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. These can easily start new trends, or capitalize on existing ones.

Marketing 170
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spurse Launches Social Reward Platform at Influencer Marketing Conference & Expo

StartUp Beat

spurse announced the pre-launch of its Social Reward platform at the Influencer Marketing Conference & Expo 2020 (IMCX 2020) that took place the 25th February in Los Angeles. Attendees of this year’s networking and educational event included senior-level marketing decision-makers […].

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5 Rules For Every Business In The New Sharing Economy

Startup Professionals Musings

There are always opportunities to participate in existing platforms, such as becoming an Uber driver, or to start your own platform sharing your favorite hobby. Don’t expect to rely totally on social media, word of mouth, or a personal web site. Certainly these new rules will impact existing businesses as well as new startups.

Platform 145
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5 Ways To Focus Your Strategy On Delighting Customers

Startup Professionals Musings

Other companies, including Ritz-Carlton , now incent their employees to build real relationships with guests, by authorizing them to spend up to $2,000 per guest to solve an individual concern. This has to start with doing the customer interaction work to isolate the needs and drivers in the market you intend to serve.

Customer 133
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7 Advantages That Local Small Business Owners Enjoy

Startup Professionals Musings

It seems that most of you entrepreneurs I meet in my role as business advisor are convinced that starting a new business requires equity investors, exponential growth, and a plan to go public via IPO. Most lifestyle business owners are proud to be recognized as leaders in the local business, education, and civic organizations.

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Soylent's Brilliant New Marketing Campaign: Soylent Is Plants, Not People

socalTECH

We caught up with Soylent VP of Marketing, Andrew Thomas , to hear how the company finally decided to embrace the nameand the frequent trolling on social mediato instead emphasize the sustainable aspects of its products, as well as the new product line, with Plants, Not People.

Marketing 100