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Why an Atlanta-based Black influencer collective swapped their collab house for a studio

TechCrunch LA

From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes. A post shared by Collab Studios (@collabstudiosatl).

Platform 210
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6 Today Strategies For Creating The Next Killer Brand

Startup Professionals Musings

According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change.

Customer 136
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Soylent's Brilliant New Marketing Campaign: Soylent Is Plants, Not People

socalTECH

We caught up with Soylent VP of Marketing, Andrew Thomas , to hear how the company finally decided to embrace the nameand the frequent trolling on social mediato instead emphasize the sustainable aspects of its products, as well as the new product line, with Plants, Not People. That said, it does come with a challenge.

Marketing 100
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Baby Boomers Are Surpassing Gen-Y As Entrepreneurs

Startup Professionals Musings

In fact, according to a study by the Ewing Marion Kauffman Foundation, these Boomers are actually driving a new entrepreneurship boom. Here is a summary of indicative facts from the earlier study referenced, an update published last year, and others. In terms of job creation, innovation, and productivity, entrepreneurs drive growth.

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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

As an advisor to new hardware entrepreneurs, I often hear the myth that a business plan is no longer required to find an investor, if your idea is good enough. What you don’t realize is these famous investors only deal with entrepreneurs who sold their last company for a $100M dollars or more. Budget time and dollars for each.

Product 169
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Your Next Startup Will Likely Be Run By a Boomer

Startup Professionals Musings

In fact, according to a study by the Ewing Marion Kauffman Foundation, these Boomers are actually driving a new entrepreneurship boom. Here is a summary of indicative facts from the earlier study referenced, an update published last year, and others. In terms of job creation, innovation, and productivity, entrepreneurs drive growth.

Startup 112
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10 Ways To Use Analytics To Supercharge Your Business

Startup Professionals Musings

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. billion by 2020.