2021 Development Marketing Metrics 
Both Sides of the Table
SEPTEMBER 15, 2022
Should SaaS companies trade at a 24x Enterprise Value (EV) to Next Twelve Month (NTM) Revenue multiple as they did in November 2021? This happens slowly because while public markets trade daily and prices then adjust instantly, private markets don’t get reset until follow-on financing rounds happen which can take 6–24 months.
TechCrunch LA
APRIL 18, 2022
The alternative protein space is hot, hot, hot as evidenced by both the number of companies developing products and the venture capital going into the space. Investment into alternative proteins, for example, plant-based meats and dairy substitutes was $5 billion in 2021, according to both the Good Food Institute and Crunchbase data.
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TechCrunch LA
MARCH 19, 2021
In Los Angeles, the city council tasked the Los Angeles Bureau of Sanitation and Chief Legislative Analyst to report back on the feasibility of developing or buying technology to provide a more accurate accounting of the city’s carbon footprint.
Startup Professionals Musings
SEPTEMBER 16, 2023
The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Incorporating a business entity early through online services.
Startup Professionals Musings
AUGUST 21, 2021
Switch your focus from product development to sales. Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Of course, customer relationships, and penetration into new market segments are also critical elements.
Startup Professionals Musings
SEPTEMBER 22, 2021
Develop a personal story as a visionary and learner. Investors love entrepreneurs who come across as constantly on the lookout for new ideas, and able to grasp the larger implications for market change. Founders who present themselves as a lone entrepreneur may develop an innovative solution, but building a business requires a team.
Startup Professionals Musings
OCTOBER 13, 2021
For example, a few years ago, the company Beepi had a vision to build a new market for buying and selling used cars, but became overly focused on fundraising to grow fast, and ignored many customer complaints. Hypermetricemia – metrics for everything. Now is the time to develop a new mindset and stick to it.
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