2021, Marketing and Metrics - Southern California Tech Central

What Does the Post Crash VC Market Look Like?

Both Sides of the Table

SEPTEMBER 15, 2022

Should SaaS companies trade at a 24x Enterprise Value (EV) to Next Twelve Month (NTM) Revenue multiple as they did in November 2021? This happens slowly because while public markets trade daily and prices then adjust instantly, private markets don’t get reset until follow-on financing rounds happen which can take 6–24 months.

Venture Capital

Venture Capital Marketing Technical Review Seed Funding

8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Establish and evaluate metrics at multiple levels. Marty Zwilling First published on Inc.com on 07/15/2021.

Marketing

Marketing Social Media Metrics Customer

6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors

Technical Advisors Tips Marketing Case Study

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media

Social Media Framework Media Metrics

New markets emerge for carbon accounting businesses as cities like LA push proposals

TechCrunch LA

MARCH 19, 2021

Budget hasn’t been allocated for the accountability plan, but people familiar with the City Council’s plan expect that implementation could begin in the 2021-2022 budget cycle. Los Angeles has tried to address its carbon footprint in the past, but the efforts weren’t very successful.

Los Angeles

Los Angeles Marketing Study Angel

Praying to the God of Valuation

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened?

Venture Capital

Venture Capital Startup Marketing Pricing

Nowadays puts its spin on plant-based nuggets

TechCrunch LA

APRIL 18, 2022

Investment into alternative proteins, for example, plant-based meats and dairy substitutes was $5 billion in 2021, according to both the Good Food Institute and Crunchbase data. This includes a $2 million pre-seed round from 2021. The round was led by Stray Dog Capital, with additional strategic support from Standard Meat Co.,

Software Review

Software Review Metrics Startup Technical Review

TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. By some metrics, certainly not. Should Tech Giants Stop Trying to Make Social Commerce Happen?

Social Media

Social Media Startup Commerce News

8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

JUNE 23, 2021

As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Incentives should be a combination of metrics and recognition to highlight results.

Customer

Customer Custom Technical Review Metrics

5 Keys To An Unbeatable Solution For Your New Startup

Startup Professionals Musings

FEBRUARY 13, 2021

You may be a product expert, but have little experience with running a business, or marketing, or sales. In the startup world, even the best-laid plans are probably wrong, so there is a need to be able to launch fast, have metrics in place to measure progress, learn from real customer feedback, and pivot as required.

Startup

Startup Metrics Ideas Entrepreneur

8 Strides For Balanced Business Thinking And Delivery

Startup Professionals Musings

OCTOBER 27, 2021

Most of the entrepreneurs I meet as an investor and advisor have no shortage of right-brain thinking, showing vision and creativity, but often don’t realize that their potential is being limited by a balancing focus on results, metrics, and customer specifics. Every balanced leader does marketing early.

Technical Review

Technical Review Satisfaction Metrics Startup

8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

SEPTEMBER 16, 2023

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Incorporating a business entity early through online services.

Entrepreneur

Entrepreneur Startup Social Media News

7 Practices To Enhance Accountability In Your Startup

Startup Professionals Musings

NOVEMBER 10, 2021

Make sure that metrics and goals are set up front, and not modified as the project progresses. Unfortunately, I often see goal misalignments with teams, such as marketing measured on sales volume, or sales measured on customer retention. Marty Zwilling First published on Inc.com on 10/27/2021.

Startup

Startup Training Metrics Examples

7 Keys To Scaling Your Startup To Be The Next Unicorn

Startup Professionals Musings

AUGUST 21, 2021

Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management. Of course, customer relationships, and penetration into new market segments are also critical elements. Isolate marketing from sales for maximum customer focus.

Startup

Startup Course Sales Entrepreneur

7 Short-Term Business Mistakes Can Limit Your Impact

Startup Professionals Musings

OCTOBER 13, 2021

For example, a few years ago, the company Beepi had a vision to build a new market for buying and selling used cars, but became overly focused on fundraising to grow fast, and ignored many customer complaints. Hypermetricemia – metrics for everything. Marty Zwilling First published on Inc.com on 09/28/2021.

Metrics

Metrics Product Yahoo Examples

6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

APRIL 28, 2021

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Pivot early, as required, to tune your features and marketing to meet the market and technical realities. The market is unpredictable and changes fast.

Technical Review

Technical Review Case Study Mentor Software Review

10 Ways To Build The Trust You Need To Lead A Company

Startup Professionals Musings

MAY 26, 2021

In business, few things are totally in your control, so many of you find it easy to put the onus for negatives on someone else or the market. Proactively market and defend your trust image. Trust is your personal brand, and it must be marketed and protected much like your business brand. This approach is not conducive to trust.

Company

Company Companies Metrics Entrepreneur

7 Keys To Sustainably Enriching Your Customers’ Lives

Startup Professionals Musings

DECEMBER 22, 2021

Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. Use metrics to assess needs and growth economics. Marty Zwilling First published on Inc.com on 12/08/2021.

Customer

Customer Custom Satisfaction Metrics

8 Ways Your Values And Results Make A Trusted Leader

Startup Professionals Musings

MARCH 19, 2021

The days of “ push ” marketing and autocratic control are gone. The market may not yet recognize the value of your solution, so investors and peers are watching and analyzing your initiatives and pivots. Define and use real metrics to measure progress. Marty Zwilling First published on Inc.com on 03/05/2021.

Customer

Customer Custom Metrics Ideas

7 Ways To Highlight Your Personal Value To Investors

Startup Professionals Musings

SEPTEMBER 22, 2021

Investors love entrepreneurs who come across as constantly on the lookout for new ideas, and able to grasp the larger implications for market change. These show a focus on the business elements required for success, and metrics for ensuring accountability, management control, and feedback along the way.

Ideas

Ideas Entrepreneur Equity Resource

6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

JUNE 2, 2021

Manual tracking and occasional surveys won’t keep you competitive in today’s high volume and rapidly changing market. You need a platform that is comfortable with the global scope of today’s market, with it’s wide range of social and economic cultures, trends, and needs. Marty Zwilling First published on Inc.com on 05/20/2021.

Competition

Competition Software Review Social Media Customer

7 Ways To Balance Your Heart And Logic With Investors

Startup Professionals Musings

MARCH 3, 2021

To keep you on a positive track with potential investors, I recommend the following logic principles, to balance your passion in presenting your vision of a new business: Make sure your plan includes some business metrics. Competitors, like the market, never stand still as you disrupt their space.

Entrepreneur

Entrepreneur Social Media Examples Metrics

Southern California Tech Central

What Does the Post Crash VC Market Look Like?

8 Keys To Being A First Responder To Market Changes

Trending Sources

6 Tips For A Marketing Focus To Match Your Solution

7 Keys To An Engaging Framework For Social Media Mktg

New markets emerge for carbon accounting businesses as cities like LA push proposals

Praying to the God of Valuation

Nowadays puts its spin on plant-based nuggets

TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles

8 Ways To Ensure Customer Interactions Are Memorable

5 Keys To An Unbeatable Solution For Your New Startup

8 Strides For Balanced Business Thinking And Delivery

8 New Business Keys To Success For Real Entrepreneurs

7 Practices To Enhance Accountability In Your Startup

7 Keys To Scaling Your Startup To Be The Next Unicorn

7 Short-Term Business Mistakes Can Limit Your Impact

6 Ways To Improve Your Odds Of New Business Success

10 Ways To Build The Trust You Need To Lead A Company

7 Keys To Sustainably Enriching Your Customers’ Lives

8 Ways Your Values And Results Make A Trusted Leader

7 Ways To Highlight Your Personal Value To Investors

6 Key Rules To Stay Competitive In The Digital World

7 Ways To Balance Your Heart And Logic With Investors

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