2021 Entrepreneur Social Media Study 
Startup Professionals Musings
AUGUST 25, 2021
In my role as mentor to business professionals, I often get the question about your potential of going out on your own as an entrepreneur, versus your current role of working for a boss at an established company. If you enjoy wearing many different hats and are constantly learning new skills, you will get more satisfaction as an entrepreneur.
Startup Professionals Musings
APRIL 14, 2021
As a logical and data-driven business advisor, I have long focused on facts, technology, and quantifiable pain in guiding entrepreneurs. I now offer the following additional guidelines for how to attract customers and position your product: Find the latest social trend, or even create it.
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Startup Professionals Musings
DECEMBER 29, 2021
I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Case studies, supporting videos, and giveaways still work well in this regard.
Startup Professionals Musings
MAY 12, 2021
Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. Use social media for marketing, not just feedback. Marty Zwilling First published on Inc.com on 04/27/2021. Avoid the use of jargon, big claims, and special promotions.
Startup Professionals Musings
AUGUST 29, 2022
I have added my own insights, based on my experience advising and working with entrepreneurs and startups: Pay for results, rather than pay for work. Use of collaborative and other social media platforms. In startups, and even corporate environments, I see the spread of collaborative social platforms such as Slack and Trello.
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