Startup Professionals Musings

MAY 12, 2021

Use social media for marketing, not just feedback. Many entrepreneurs I know faithfully monitor social media to quickly respond to problems and react to customer feed back, both positive and negative. Marty Zwilling First published on Inc.com on 04/27/2021.

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Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

SEPTEMBER 3, 2021

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. Some entrepreneurs I know attempt to retain control, or save money, by eschewing advisors and using stealth mode. Marty Zwilling First published on Inc.com on 08/19/2021.

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Mentor IBM IBM Social Media 145

Startup Professionals Musings

AUGUST 29, 2022

I have added my own insights, based on my experience advising and working with entrepreneurs and startups: Pay for results, rather than pay for work. Use of collaborative and other social media platforms. In startups, and even corporate environments, I see the spread of collaborative social platforms such as Slack and Trello.

Case Study 125

Case Study Platform Yahoo Social Media 125

Startup Professionals Musings

APRIL 9, 2021

If you are a new business owner or entrepreneur, you are likely to be creative and willing to take a risk , and you probably assume that most potential team members have the same mindset. Marty Zwilling First published on Inc.com on 03/26/2021.

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TechCrunch LA

JUNE 3, 2022

After all, Glossier’s founder and CEO Emily Weiss is very, very far from the first entrepreneur to profit off of our desire to look good. It’s more of a mockery,” said Isa Watson , founder and CEO of social media app Squad. Glossier’s commoditized feminism aside, it’s no easy task to launch a $1.8 And who cares?

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Startup Netflix Los Angeles Innocal 280

Startup Professionals Musings

AUGUST 25, 2021

In my role as mentor to business professionals, I often get the question about your potential of going out on your own as an entrepreneur, versus your current role of working for a boss at an established company. If you enjoy wearing many different hats and are constantly learning new skills, you will get more satisfaction as an entrepreneur.

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Entrepreneur Satisfaction Ideas Social Media 158

Startup Professionals Musings

APRIL 14, 2021

As a logical and data-driven business advisor, I have long focused on facts, technology, and quantifiable pain in guiding entrepreneurs. I now offer the following additional guidelines for how to attract customers and position your product: Find the latest social trend, or even create it.

Customer 172

Customer Custom Social Media Technical Review 172

Startup Professionals Musings

OCTOBER 24, 2021

When someone says Intellectual Property (IP), most entrepreneurs think only of patents. Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. You need all these before you start looking for funding.

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Startup Patents IP Social Media 145

Startup Professionals Musings

JANUARY 12, 2022

Too many entrepreneurs I know charge into battle with only their passion, and hope for the best. Too many entrepreneurs push their product out without the proper scouting on high return or weak points in the existing market. Some entrepreneurs think they can do it alone, or can learn on the fly.

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Marketing Technical Review Startup Resource 125