Startup Professionals Musings
AUGUST 23, 2021
Most aspiring entrepreneurs I know are just waiting for that unique idea to strike them that will kickstart their new venture, put them in control of their lifestyle, achieve financial independence, and maybe even change the world. Your legacy may be that of a serial entrepreneur, or an industry giant and world-wide leader.
Startup Professionals Musings
OCTOBER 27, 2021
Recent studies indicate that less than ten percent of business leaders show this balance today. Here is my list of key principles for creating and capitalizing on a balanced focus as a business professional or an entrepreneur: Start by marketing your vision and purpose. Marty Zwilling First published on Inc.com on 10/12/2021.
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Startup Professionals Musings
APRIL 28, 2021
Almost every entrepreneur and new business owner I mentor is certain that his/her idea has a very high probability of success, and all find it hard to believe that ninety percent of startups ultimately fail. I once met with an entrepreneur who had developed a new algae strain to cure world hunger and make him rich.
Startup Professionals Musings
MAY 12, 2021
Do case studies and gather customer testimonials, as well as build relationships that lead to advocacy, loyalty, and word-of-mouth support. Many entrepreneurs I know faithfully monitor social media to quickly respond to problems and react to customer feed back, both positive and negative.
Startup Professionals Musings
DECEMBER 29, 2021
I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Case studies, supporting videos, and giveaways still work well in this regard.
Startup Professionals Musings
AUGUST 29, 2022
I have added my own insights, based on my experience advising and working with entrepreneurs and startups: Pay for results, rather than pay for work. 58 million workers identified themselves as freelancers in 2021, up 5 million since 2014. Measuring results in itself is not new. Explore benefits of employing “mature” workers.
Startup Professionals Musings
SEPTEMBER 10, 2021
It’s hard to find time to really study the market for new trends, and listen to customers. For example, many entrepreneurs have found that adding a goal today of serving a higher purpose attracts new customers as well as improving team commitment. Marty Zwilling First published on Inc.com on 08/27/2021.
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