Startup Professionals Musings

AUGUST 21, 2021

Startups usually think in terms of a million to 10 million dollar infusions, but aspiring unicorns usually need to seek financial investments of hundreds of millions, or even a billion dollars. Then there is the pressure to go public ( IPO ), and open your investment to thousands, maybe millions, of small investors.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

SEPTEMBER 22, 2021

You need to work just as hard to convince investors that you are the best person to take your idea from a dream to a successful business, and provide an impressive return on their investment at the same time. Offer an attractive and viable investment equation. Marty Zwilling First published on Inc.com on 09/09/2021.

Ideas 140

Ideas Entrepreneur Equity Resource 140

Startup Professionals Musings

DECEMBER 22, 2021

Your goal must be to make every aspect of a customer interaction a joy to both you and them, starting from the shopping experience, to the sales close, to delivery and service. Use metrics to assess needs and growth economics. Marty Zwilling First published on Inc.com on 12/08/2021.

Custom 114

Custom Customer Satisfaction Metrics 114

Startup Professionals Musings

APRIL 28, 2021

I recommend a trial run with an experiment or MVP (minimum viable product), at full price and cost, before the big bang launch, risking your investment money and a major time commitment. Marty Zwilling First published on Inc.com on 04/15/2021. Paul Allen was the technical visionary, Test the viability of your business parameters.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

JUNE 2, 2021

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. Marty Zwilling First published on Inc.com on 05/20/2021.

Competition 142

Competition Software Review Social Media Custom 142

Startup Professionals Musings

MARCH 3, 2021

To keep you on a positive track with potential investors, I recommend the following logic principles, to balance your passion in presenting your vision of a new business: Make sure your plan includes some business metrics. Equity investors realize that they won’t see any real return until an exit occurs, such as a sale, merger, or IPO.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162