Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened?

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

Startup Professionals Musings

FEBRUARY 13, 2021

In my role as advisor and mentor to many new entrepreneurs, I often find myself suggesting that they think bigger. You may be a product expert, but have little experience with running a business, or marketing, or sales. Communicate and market your solution to the max. Marketing should begin even at the idea stage.

Startup 162

Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

APRIL 28, 2021

Almost every entrepreneur and new business owner I mentor is certain that his/her idea has a very high probability of success, and all find it hard to believe that ninety percent of startups ultimately fail. Pivot early, as required, to tune your features and marketing to meet the market and technical realities.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

MARCH 19, 2021

As a mentor, my mission is to recommend actions that can strengthen your image with investors and peers, as well as help you get the startup job done. The days of “ push ” marketing and autocratic control are gone. Define and use real metrics to measure progress. Marty Zwilling First published on Inc.com on 03/05/2021.

Customer 157

Customer Custom Metrics Ideas 157