Startup Professionals Musings

JUNE 23, 2021

For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Incentives should be a combination of metrics and recognition to highlight results. Marty Zwilling First published on Inc.com on 06/09/2021.

Customer 147

Customer Custom Technical Review Metrics 147

Startup Professionals Musings

JULY 30, 2021

When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down. It may be time to start your own home delivery service, or subscription offering, or time to acquire a struggling competitor to scale your business. Establish and evaluate metrics at multiple levels.

Marketing 162

Marketing Social Media Metrics Customer 162

Startup Professionals Musings

APRIL 28, 2021

I recommend a trial run with an experiment or MVP (minimum viable product), at full price and cost, before the big bang launch, risking your investment money and a major time commitment. Culture and environmental changes come quickly, or take longer than anticipated, as the number of markets you must service increases.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

JUNE 2, 2021

Features, availability, and brand are just the price of entry. Simple metrics and your personal knowledge of the industry can’t keep up with all the relevant competitive forces. Create a team culture for personalized service. Marty Zwilling First published on Inc.com on 05/20/2021.

Competition 142

Competition Software Review Social Media Customer 142