Startup Professionals Musings
JANUARY 9, 2022
They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.
TechCrunch LA
APRIL 18, 2022
Investment into alternative proteins, for example, plant-based meats and dairy substitutes was $5 billion in 2021, according to both the Good Food Institute and Crunchbase data. This includes a $2 million pre-seed round from 2021. The round was led by Stray Dog Capital, with additional strategic support from Standard Meat Co.,
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Startup Professionals Musings
JUNE 23, 2021
For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Incentives should be a combination of metrics and recognition to highlight results. Marty Zwilling First published on Inc.com on 06/09/2021.
Tech.Co
NOVEMBER 28, 2022
TalkShopLive’s services were already requested by TikTok back in October, with the social media giant needing support for its North American rollout of a number of new shopping features that launched this month. By some metrics, certainly not. Should Tech Giants Stop Trying to Make Social Commerce Happen?
Startup Professionals Musings
JULY 30, 2021
It may be time to start your own home delivery service, or subscription offering, or time to acquire a struggling competitor to scale your business. Establish and evaluate metrics at multiple levels. As times change, you may need new metrics, such as total experience, web site hits, and social media complaints.
TechCrunch LA
MARCH 19, 2021
Budget hasn’t been allocated for the accountability plan, but people familiar with the City Council’s plan expect that implementation could begin in the 2021-2022 budget cycle. With this move, Los Angeles wants to hitch its wagon to this momentum and is actively looking for tech busineses that can help with carbon accounting.
Startup Professionals Musings
DECEMBER 22, 2021
Too many businesses I know still see customer service as a burden, rather than an opportunity to gain loyalty and advocacy. Your goal must be to make every aspect of a customer interaction a joy to both you and them, starting from the shopping experience, to the sales close, to delivery and service.
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