Both Sides of the Table

DECEMBER 11, 2022

There were startups and a software industry but barely. And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. In those years I learned to properly build product, price products, sell products and serve customers.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

Startup Professionals Musings

JUNE 2, 2021

As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. Features, availability, and brand are just the price of entry. Marty Zwilling First published on Inc.com on 05/20/2021.

Competition 142

Competition Software Review Social Media Customer 142

Startup Professionals Musings

APRIL 28, 2021

I recommend a trial run with an experiment or MVP (minimum viable product), at full price and cost, before the big bang launch, risking your investment money and a major time commitment. With my software background at IBM, I’m well aware that technical early adopters value more and more features, and are able to deal with complexity.

Technical Review 131

Technical Review Case Study Mentor Software Review 131