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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results. Don’t forget it.

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Timing and why we’re all VCs

TechCrunch LA

From the article: Mithril had its best moment yet last week when a portfolio company, Auris Health, sold to Johnson & Johnson for more than $3 billion — returning at least $500 million to the fund. Some more on metrics design and quantification. Peter Kim via Getty Images. billion it has already coughed up.