2022 Course Marketing Technical Review 
Both Sides of the Table
SEPTEMBER 15, 2022
The market was down considerably with public valuations down 53–79% across the four sectors we were reviewing (it is since down even further). ==> Aside, we also have a NEW LA-based partner I’m thrilled to announce: Nick Kim. Probably not and 10x (May 2022) seems more in line with the historical trend (actually 10x is still high).
Startup Professionals Musings
MARCH 12, 2022
They look at your track record, industry leadership, marketing energy, moral values, and peer relationships. Of course, Jeff Bezos no longer needs investors, but he worked hard in his early days courting potential investors, building relationships and credibility that allowed him to get the money he needed to scale his company quickly.
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Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.
Startup Professionals Musings
AUGUST 17, 2022
Of course, how you do this effectively is critical. Technical skills are important, but your ability to build and nurture relationships with others is more important for leadership growth and career advancement today. Marty Zwilling First published on Inc.com on 8/2/2022. Your first priority should always be to sell yourself.
Startup Professionals Musings
APRIL 16, 2022
I will summarize these here, with my insights, for your review and implementation: Physical health. In my experience, a healthy team is a prerequisite for a thriving business, innovation to meet market needs, and high customer loyalty. Of course, you as the business leader have a key role in making all this happen.
TechCrunch LA
FEBRUARY 20, 2019
Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should you start a company?
InfoChachkie
DECEMBER 23, 2018
My wife quickly adopted Alexa as a member of the family, relying on her for recipes, jokes, telling the time, predicting the weather and, of course, playing music. Although this strategy will generate revenue in the near-term, a more prudent approach is to create marketing strategies which engage users via entertaining and relevant content.
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