Startup Professionals Musings

JULY 13, 2022

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

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TechCrunch LA

AUGUST 2, 2022

Shein has shown the world how combining social media marketing, data analytics, and China’s well-oiled supply chain has created a $100 billion fast fashion behemoth. In the first half of 2022, it recorded 2 million downloads in the U.S., Its success naturally spawns imitators and challengers. Cider has racked up roughly 7.4

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Startup Professionals Musings

SEPTEMBER 16, 2023

They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Building a minimum viable product, with customer validation. Establishing your brand with interactive social media. The cost of social media done well is low.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

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Startup Professionals Musings

AUGUST 26, 2022

Working for a well-funded existing company, or pursuing your dream as a hobby, may be more satisfying and productive. Assess your own resources as well as funding sources. Assess your connections, both social media and financial. Marty Zwilling First published on Inc.com on 8/11/2022.

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Social Media Writing Ideas Resource 105

Startup Professionals Musings

APRIL 20, 2022

Be sure to encompass all your constituents, especially including customers. Whole Foods , for example, has built their business with a commitment to natural and organic foods, and have a culture of loyal employees and customers, resulting in 500 stores worldwide. Commit to delivering a positive customer experience.

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Startup Professionals Musings

DECEMBER 30, 2022

As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Before you act, shut up and listen to employees, customers, and futurists.

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Technical Review Metrics Resource Software Review 101