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A16z-backed Shein challenger Cider is growing rapidly

TechCrunch LA

Shein has shown the world how combining social media marketing, data analytics, and China’s well-oiled supply chain has created a $100 billion fast fashion behemoth. In the first half of 2022, it recorded 2 million downloads in the U.S., Its success naturally spawns imitators and challengers.

Startup 217
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How long can Zuckerberg afford to bankroll the AR/VR market?

TechCrunch LA

— Lucas Matney (@lucasmtny) February 6, 2022. The double-digit drop actually came from Meta’s earnings report which investors feared would be indicative of a broader revenue slump across social media stocks. Large technology companies are growing at amazing rates and startup funding is at an all-time high.

Marketing 246
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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.

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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Establishing your brand with interactive social media. The cost of social media done well is low. Using new tools for recruiting key players and advisors. Measuring progress with big data and analytics.

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10 Key Business Founder Checks Needed Before The Plan

Startup Professionals Musings

Working for a well-funded existing company, or pursuing your dream as a hobby, may be more satisfying and productive. Assess your own resources as well as funding sources. Assess your connections, both social media and financial. Marty Zwilling First published on Inc.com on 8/11/2022.

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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

For example, many investors I know tell me they look for business plans that allocate the largest portion of a requested investment to marketing, but most often see the top “ use of funds ” to be further product or service development. Marty Zwilling First published on Inc.com on 9/7/2022.

Marketing 133
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7 Goodwill Factors Will Raise Your Business Valuation

Startup Professionals Musings

With today’s worldwide Internet and social media, your brand impact is not set by what you say, but by numbers of followers, influencers, and satisfied customers. Marty Zwilling First published on Inc.com on 2/25/2022. In my view, that was their key to the early goodwill they needed.