2022 Customer Mentor Organization 
Startup Professionals Musings
JULY 8, 2022
Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. As you grow, so will your team and customers. Driven to reduce personal hardship and suffering.
Startup Professionals Musings
AUGUST 10, 2022
Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. Balance of passion with reality and customer feedback. Ability to organize and motivate individuals into teams.
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Startup Professionals Musings
AUGUST 31, 2022
The largest and most successful businesses of the past have been traditionally driven by autocratic and powerful leaders who managed a highly structured organization of subordinates. In this age of world-wide markets, you need all the help you can get to attract loyal customers. Simplify the feedback sharing process for you and them.
Startup Professionals Musings
MARCH 4, 2022
If you aren’t yet adapting to the market and your customers, you are falling behind. I define business agility for my consulting clients as the ability to change your business rapidly to meet customer and environmental changes, with minimal organizational disruption and cost. Marty Zwilling First published on Inc.com on 2/18/2022.
Startup Professionals Musings
JANUARY 19, 2022
As an advisor and mentor, I’m always looking for more ways to improve communication, get people more engaged , and get more done. Great communication inside the organization and outside is the key to value. Helping your organization adapt and get ahead, with results, will have a positive impact on everyone, and you will remember.
Startup Professionals Musings
JANUARY 21, 2022
Great leaders strive to treat each person in their organization as a valued individual, rather than as a “human resource.” Ideally that feedback allows you to understand both absolute performance against goals, and your relative performance in the broader organization. Marty Zwilling First published on Inc.com on 1/07/2022.
Startup Professionals Musings
APRIL 20, 2022
Be sure to encompass all your constituents, especially including customers. Whole Foods , for example, has built their business with a commitment to natural and organic foods, and have a culture of loyal employees and customers, resulting in 500 stores worldwide. Commit to delivering a positive customer experience.
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