2022 Customer Metrics Report 
Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.
Tech.Co
NOVEMBER 28, 2022
Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far. Please fill in your email.
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Startup Professionals Musings
JANUARY 9, 2022
They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.
Startup Professionals Musings
SEPTEMBER 16, 2023
In my view, starting a new business has never been easier, and according to reports from the Kauffman Foundation , the numbers are here to show it. They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Building a minimum viable product, with customer validation.
Startup Professionals Musings
MARCH 19, 2022
Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. Here is my list of some key recommendations to help you get your fair share of business: Customize and personalize every communication you can. Marty Zwilling First published on Inc.com on 3/4/2022.
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