Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? There were startups and a software industry but barely. I would see Marc Benioff in the line for Starbucks at One Market in San Francisco and probably few could pick him out of a line up then. What happened?

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

TechCrunch LA

MARCH 19, 2021

Earlier this month, Los Angeles became the latest city to task its various departments with prepping a feasibility study for deploying new software and monitoring technologies to better account for its carbon footprint. Los Angeles has tried to address its carbon footprint in the past, but the efforts weren’t very successful.

Los Angeles 192

Los Angeles Marketing Study Angel 192

Startup Professionals Musings

DECEMBER 30, 2022

They don’t realize that these are still rare, require a large risk, and may not be the best way to keep up with change in the market. As an alternative, I usually recommend more incremental innovation , derived from recognized market changes, done on a regular basis, without the big-bang expectation.

Technical Review 101

Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country.

Customer 100

Customer Custom Acquisition Technical Review 100