Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? There were startups and a software industry but barely. I would see Marc Benioff in the line for Starbucks at One Market in San Francisco and probably few could pick him out of a line up then. What happened?

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

StartUp Beat

NOVEMBER 14, 2017

While the glory days of TV and radio ads have come and gone, digital media influencer marketing is gaining momentum. With its finger on the pulse of this global marketing trend, Los Angeles-based Paladin Software has announced the release of a new social influencer marketing software, Campaigns.

Social Media 40

Social Media Software Review Media Marketing 40

socalTECH

MARCH 16, 2009

Los Angeles-based Image Metrics , a developer of facial animation technology, disclosed this morning that it has created a new "rigging" service for the video game and film markets. Image Metrics is venture backed by Saffron Hill Ventures. Tags: film animation video facial content game metrics software image.

Metrics 100

Metrics Services Custom Customer 100

TechCrunch LA

MARCH 19, 2021

Earlier this month, Los Angeles became the latest city to task its various departments with prepping a feasibility study for deploying new software and monitoring technologies to better account for its carbon footprint.

Los Angeles 192

Los Angeles Marketing Study Angel 192

Berkonomics

OCTOBER 8, 2020

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? What is your market size?

Company 156

Company Companies Metrics Resource 156

Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

Metrics 57

Metrics Funding Startup Custom 57

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Marketing, Startups and Networking in Los Angeles.

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

TechCrunch LA

DECEMBER 5, 2018

Scott McCorkle has spent most of his professional career thinking about business to business software and how to improve it for a company’s customers. And its software monitors and manages the full spectrum of the customer relationship with that product. “It is API embeddable and we have a full user experience layer.”

Chief Technology Officer 145

Chief Technology Officer SaaS Metrics Custom 145

socalTECH

JANUARY 5, 2009

Los Angeles-based Image Metrics (www.image-metrics.com) recently landed a $6.5M, Series B funding round for the firm's facial animation products. I was introduced to Image Metrics a year before I joined, and was helping them along. Editor's note: you can see Image Metrics "Emily" demo on their web site ). I fell in love with it.

Metrics 100

Metrics Startup Sales Newsletter 100

SoCal CTO

DECEMBER 9, 2009

I just had an all-too common conversation with the founder of a startup who had spent more than a year working with a software development company who had produced a mess. If I’m being asked to do startup software development, I’m going to push fairly hard on key questions that the startup needs to have answered before they develop anything.

Software Development 292

Software Development Develop Development Startup 292

socalTECH

SEPTEMBER 15, 2016

Last week, job search service Indeed launched a new service in Los Angeles, called Indeed Prime , hoping to jump into the market for finding talent here to address that issue. because it's been such a hot job market. That's why it's a great tech market for Indeed Prime to expand into. Briefly tell us about your new service?

Los Angeles 100

Los Angeles Marketing Angel Technology 100

socalTECH

NOVEMBER 6, 2019

According to the company, it has developed a platform that addresses the critical steps of data extraction, transformation, and analysis to give end users access to business data and metrics.

Metrics 113

Metrics San Diego Venture Capital Commerce 113

Berkonomics

DECEMBER 5, 2013

It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Where did you get the data to drive your assumptions of market size or market share? Email readers, continue here.]

Metrics 239

Metrics Startup Marketing Demand 239

socalTECH

MARCH 6, 2018

According to Triton Digital, Beasley Media Group will continue to use Triton's audio streaming network for its 63 stations, along with Triton's Webcast metrics services, Tap Ad Server, and its podcast creation and editing software, Omny Studio. Beasley operates 45 FM stations and 18 AM stations across 15 markets. READ MORE>>.

Metrics 100

Metrics Media Advertising Los Angeles 100

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Startup Professionals Musings

DECEMBER 30, 2022

They don’t realize that these are still rare, require a large risk, and may not be the best way to keep up with change in the market. As an alternative, I usually recommend more incremental innovation , derived from recognized market changes, done on a regular basis, without the big-bang expectation.

Technical Review 101

Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country.

Custom 100

Custom Customer Acquisition Technical Review 100

Startup Professionals Musings

AUGUST 4, 2017

Exactly what is that customer experience that every modern marketer is talking about, and how do you measure it? Show how production workflow software expands customer reach, streamlines processes and reduce costs, rather than merely introducing the latest technology. Now all we hear about is providing the best “customer experience.”

Custom 85

Custom Customer Product Marketing 85

TechEmpower

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! To get to what’s right for you, you need a tech partner with a deep understanding of your business needs, software development experience, data engineering skills and AI expertise. Everyone struggles with empty text boxes. It means wasted advertising spend and lost goodwill.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

socalTECH

MAY 17, 2019

For today's interview, we sat down and spoke with David Loo , the founder and CEO of Perspectium (www.perspectium.com), a startup which is developing service management applications designed to help connect different, enterprise service management software products together. Perspectium recently raised a funding round from TVC Capital.

SaaS 113

SaaS Startup Custom Customer 113

Startup Professionals Musings

APRIL 7, 2021

The best are ones quickest and most willing to do the realignment on a continuous basis these days, as the market changes, customer interests change, and you learn from experience. Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Revisit your startup vision and values.

Social Media 143

Social Media Startup Framework Course 143

Startup Professionals Musings

MARCH 24, 2023

The focus at this level, primarily in companies that have a long history of success, usually in very stable markets, is to continue sustaining and exploiting existing advantages. I see this often in highly regulated markets, and ones driven by bureaucrats. Maturing proficiency with innovation metrics.

Organization 111

Organization Activity Resource Examples 111

Startup Professionals Musings

SEPTEMBER 30, 2018

With the speed of change and volume of market feedback today, as well as the advances in machine learning, Amazon, Alibaba, and others have proven the value of software driven strategy decisions. Only smart software can plow through the volume of live data, recognizing trends, customers, and match offerings to reality.

Artificial Inteligence 84

Artificial Inteligence Metrics Commerce Software 84

SoCal CTO

MAY 18, 2010

Some good ones already from May: "Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 Phrases that should be retired include - “Putting customers first” You Actually Did This? Software Patent Absurdity - Feld Thoughts , May 6, 2010 Feld on the problems with software patents.

Startup 150

Startup SaaS Metrics Patents 150

Startup Professionals Musings

APRIL 28, 2021

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Pivot early, as required, to tune your features and marketing to meet the market and technical realities. The market is unpredictable and changes fast.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Desperate entrepreneurs lose their leverage and die young. Tackling most of the support tasks yourself.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

socalTECH

OCTOBER 11, 2010

Venice-based Topspin , the music marketing and software firm headed by Ian Rogers, said today that it has inked a deal with Technicolor to distribute its music catalog in a new, high definition, MP3 format. Tags: topspin mp3hd high definition content music retail software technicolor fraunhofer. READ MORE>>.

Redpoint 150

Redpoint Venice Yahoo Metrics 150

Both Sides of the Table

JANUARY 25, 2015

Startups in a world of massive markets can be confusing. The law of large numbers, platforms that can make your company blow up unexpectedly and the trendy nature of tech markets can be deceiving. This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.” Not vanity metrics.

Product 150

Product Startup Metrics Technical Review 150

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support. Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? If so, are specific software development processes necessary?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support. Marketing Support - what will the system need to do in order to help track with marketing and tracking marketing effectiveness? If so, are specific software development processes necessary?

Develop 384

Develop Development Startup SEO 384

Startup Professionals Musings

AUGUST 13, 2022

get the attention of the market they choose. Having a great idea in the wrong place won’t get you the funding you need, the experienced domain experts you want, or the pilot market results you need for survival. Today, Silicon Valley is the consumer and enterprise software capital of the world. The list goes on and on.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

socalTECH

JULY 10, 2017

Tim Grace , who co-founded San Diego-based PointPredictive with Frank McKenna and Joe Jackson, is a startup veteran, who sold BasePoint Analytics to CoreLogic in 2009, and is a former executive from HNC Software. We talked with Tim about how they're now applying this to a new market. What is PointPredictive?

Artificial Inteligence 124

Artificial Inteligence Software Review San Diego .Net 124

InfoChachkie

JANUARY 16, 2018

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. We build product roadmap software – it’s a SaaS company based here in Santa Barbara, California. I have always worked on early stage products.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

JUNE 2, 2021

Manual tracking and occasional surveys won’t keep you competitive in today’s high volume and rapidly changing market. You need a platform that is comfortable with the global scope of today’s market, with it’s wide range of social and economic cultures, trends, and needs. You need to be part of a larger ecosystem.

Competition 142

Competition Software Review Social Media Custom 142

socalTECH

JANUARY 14, 2011

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Tech Zulu Event

JANUARY 23, 2013

Today, Los Angeles based PromoJam released their newest product to the world offering marketers something they haven’t had before – full control and insight into social campaigns. marketers now have the power to create social media campaigns with no development or design skills required - just drag and drop.

Platform 99

Platform Metrics Social Media Marketing 99

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Desperate entrepreneurs lose their leverage and die young. Tackling most of the support tasks yourself.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124