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I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.
I will highlight here just a few of the many lessons that they mention, and I also recommend, to get you started down the path to the satisfaction and success you dream about: Make sure some crazy ideas are added to your list. In these days of full communication through the Internet and social media, you can’t hide.
In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.
Don't wait until a media inquiry or a government agency puts you on the defensive , and makes all of your efforts look like too little, too late. Marty Zwilling First published on Inc.com on 5/22/2022. Showing empathy fosters resilience in facing the challenges directly and acting. Daily updates on a crisis are often appropriate.
Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms.
It is your responsibility to facilitate regular communication between team members and all constituents via all channels, including social media, email, and video. Occupational satisfaction. Marty Zwilling First published on Inc.com on 4/1/2022. Spiritual connections.
They know how to communicate what they have to the best advantage, and generate more results and satisfaction for all parties. The end-result will be more business success and personal satisfaction from your lifestyle choice. Marty Zwilling First published on Inc.com on 5/6/2022. In business, your personal brand is key.
Most of you business professionals that I know have at least thought about or talked about starting their own business, to get more control, make more money, or to get more satisfaction out of their life. You must feel satisfaction. Make sure you can get consistent names on Twitter, Facebook, and other key social media sites.
I often hear entrepreneurs talk about wanting to get rich quickly, when I know that money is not usually the key to satisfaction or happiness. Resist the hype, rumor, and gossip that our media-saturated world provides on competitors and reluctant customers. Marty Zwilling First published on Inc.com on 2/3/2022.
In this age of millennials and social media, individual workers are more driven by the greater good, work-life balance, and peer culture, than by organizational pressures. Most experts agree that the key to worker productivity, decision making, and satisfaction, is raising their level of engagement from the currently low thirty percent range.
It’s been happening for some time, but business changes, accelerated by the recent pandemic, have highlighted the need for all of us to review our positions, image, and satisfaction at work. Marty Zwilling First published on Inc.com on 11/19/2022. Humility may be a virtue in some realms, but not today in business.
Even in this age of more remote teams, it’s possible and necessary, through phones, email, and social media to have individual conversations about individual interests and drivers. Marty Zwilling First published on Inc.com on 7/22/2022. A business and a team is more about relationships than roles.
Over time, I have collected a list of new business attributes that go beyond the initial idea or solution, which often are more critical to long-term success and satisfaction. A legendary pivot example in social media was the transformation of Odeo into Twitter. Marty Zwilling First published on Inc.com on 12/22/2022.
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