nps 
InfoChachkie
NOVEMBER 18, 2010
Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. The higher your company’s NPS, allegedly the higher your customer satisfaction. Rather than blindly follow this advice, consider measuring your NPS after unpleasant customer interactions, via a web form.
InfoChachkie
NOVEMBER 18, 2010
Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. The higher your company’s NPS, allegedly the higher your customer satisfaction. Rather than blindly follow this advice, consider measuring your NPS after unpleasant customer interactions, via a web form.
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Startup Professionals Musings
DECEMBER 22, 2021
Happy customers quickly become your biggest advocates, today reaching far beyond friends and family, and they make traditional marketing efforts pale in comparison for growth, loyalty, and new customer acquisition costs. A popular set of metrics for customer views is the New Promoter System ( NPS ), available from Bain & Company.
Startup Professionals Musings
FEBRUARY 8, 2015
Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. Marketing-driven customer acquisition. Word-of-mouth driven customer acquisition.
Startup Professionals Musings
OCTOBER 11, 2013
Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Marketing-driven customer acquisition. Word-of-mouth driven customer acquisition.
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