Startup Professionals Musings

JANUARY 9, 2022

Due to the information overload felt by consumers today, marketing at the generic segment level no longer works. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Identify the smallest segments possible of your constituents. Create an action plan with metrics.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

APRIL 3, 2019

Due to the information overload felt by consumers today, marketing at the generic segment level no longer works. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Identify the smallest segments possible of your constituents. Create an action plan with metrics.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

JUNE 13, 2015

None should be considered competitive mutually exclusive to any other. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. Integrate your social media content with some traditional media.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

OCTOBER 3, 2012

But the low cost also means that your competition will also be there in force. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. The site must have more and better content (information presented) than your competitor. Content is king of the road.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

But the low cost also means that your competition will also be there in force. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. The site must have more and better content (information presented) than your competitor. Content is king of the road.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

APRIL 1, 2017

Due to the information overload felt by consumers today, marketing at the generic segment level no longer works. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. Identify the smallest segments possible of your constituents. Create an action plan with metrics.

Social Media 62

Social Media Media Metrics SEO 62

socalTECH

OCTOBER 25, 2012

We don't put the onus on sellers to describe those items in detail--instead, we use the information we can get from the image and fill it all in for them, which makes it quicker and easier. I read everything online I could about customer acquisition, marketing, design, and coding, and every part of the business I could.

Startup 236

Startup Education Acquisition Funding 236