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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.

Customer 100
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Language Weaver's Mark Tapling On Growth, Exits

socalTECH

It's been awhile since we last caught up with Los Angeles-based Language Weaver (www.languageweaver.com), a venture-backed firm which develops language translation software, so we sat down the other day with Mark Tapling , the President and CEO of the firm, to hear more about where the company is nowadays--plus its strategy for growth and an exit.

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Ten Tech Entrepreneurs Who Are Putting LA on the Map

SoCal Delicious

Skip to primary content. Skip to secondary content. Adam Miller transformed his company into one of the world’s leading software-as-a-service companies, specifically in the HR world. If that’s not enough, ShoeDazzle runs charity shoe programs, making the company good for your closet and the country. Post navigation.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

We were looking for what I call the “6 C’s of Social Networking&# – Communications, connectedness, common experiences, content, commerce & cool experiences (fun!). They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc. They had mail, IM, groups, answers, etc.