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Shotgun Software Acquired By Autodesk

socalTECH

Los Angeles-based Shotgun Software , a developer of cloud-based production tracking, review, and asset management software for the film, television and games industries, has been acquired by Autodesk , the two said Wednesday. Financial details of the acquisition were not disclosed. READ MORE>>.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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The Good, The Bad, And The Ugly Of Software Patents

Startup Professionals Musings

I always advise software startups to file patents to protect their “secret sauce” from competitors, and to increase their valuation. The good news is that a patent can scare off or at least delay competitors, and as a “rule of thumb” patents can add up to $1M to your startup valuation for investors or M&A exits (merger and acquisition).

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How ContractSafe Wants To Help You Get Your Legal Docs In Order, With Ken Button

socalTECH

What companies need, is more like a Box or Dropbox, but on steroids, with additional features specific to contracts, like automatic OCR so that you can search for content and find things quickly, and emailed date reminders, so you can set-and-forget-it on key dates. We have been around software for a long time.

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Reflections on 2019: Kelly Perdew, Moonshots Capital

socalTECH

The exit through acquisition by ReliaQuest is the first of what we expect will be many exits for our Fund 1 portfolio. The podcast ecosystem continues to grow and Im excited to see this content medium continue to change the way people receive information and share new ideas. Think Google Ad Words for podcasting.

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A Chat With Jamie Montgomery On How LA's Tech Ecosystem Has Grown

socalTECH

In the last couple ofyears, we've seen more enterprise technology and software locally here, and software is starting to grow up. There's content, digital media, and enterprise, and obviously eSports is centered here, AR and VR should be centered here, though we're early on that so we'll see how that plays out.

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Interview with Jody Sherman, CEO of EcoMom

socalTECH

We have almost a thousand bloggers who are writing reviews about the products we offer, and we also review them from our own point of view, to help support parents decisions and learning about products in the real world. In February of this year, we bought EcoMom, a community and content site.