Remove class-readers
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Four ways to create marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. More we are taught in marketing classes. Use all the techniques you learn in marketing classes to drive demand. Email readers, continue here…] D=Decrease costs. C=Customers, and more customers. And finally, L=Low touch-no touch.

Marketing 156
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Here’s a rule for companies with outstanding loans

Berkonomics

Long term debt is taken on for the acquisition of fixed assets such as equipment, cars, facilities and acquisitions of companies or their assets. First, let’s be sure we know what is short in term and what is long in term.

Company 226
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The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. Email readers, continue here.] I= increase revenues. Use all the techniques you learn in marketing classes to drive demand. And finally: C=Customers, and more customers. Increase revenues, decrease costs, and better serve customers.

Marketing 201
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Do you really need a board of directors?

Berkonomics

They protect the company by overseeing the expenditure of company money for expansion, acquisitions, purchases of large assets, hiring of senior management and more. This could happen when a board votes to take in new money at terms that would be unfavorable to the class of investor represented by the board member.

Resource 156
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Interview: Paige Craig, CEO BetterWorks

InfoChachkie

You decide how much you want to invest in your employees and then you give your employees the control to build a custom perk package for themselves. Every day, let’s learn from our customers, and I did that in Iraq. We brought in 10 – 20 people in each class. As an HR Manager, you don’t have to build a top down perks program.

Summary 246
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A Guide to Using Authority & Social Proof in Fund Raising

Both Sides of the Table

I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. John gave me the book after I spoke at his entrepreneurship class at UCSB. Anything requiring lead generation and/or customer acquisition I call Matt Coffin.

Guide 293
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Interview: Seth Epstein of SocialStay

InfoChachkie

Without their buy in, we don’t get the opportunity to interact with end customers. My brand marketing experience is making a big difference with our audiences since hospitality is all about a ‘brand experience’ and they want their stuff to look great, be a reflection of their brand and get customers excited. Droid or iPhone?

Startup 233