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This Week in Venture Capital – Episode 3

Both Sides of the Table

In writing anything positive about any of the companies I’m not suggesting that it means that I prefer them to any of their competitors. Also, some of the deals I write about I have actually seen as part of their fund raising process. In business you spend your life in email. Enter Xobni.

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Interview with Skyler Lucci, HeyTutor

socalTECH

In terms of where we offer to our customers, we have 250 different areas, from early childhood to studying for an MCAT or the bar. In this industry, customer acquisition costs are super high. Customer acquisition costs can be as much as $200 an hour. We knew customer acquisition costs were a low lower than that value.

Startup 113
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A Guide to Using Authority & Social Proof in Fund Raising

Both Sides of the Table

The book is a layman’s guide to understanding how we as humans make decisions and is underpinned by data-oriented studies to prove his claims. Angels are writing smaller checks so they typically don’t want the overhead of complex analysis in order to make their decision. From there Rob decided to make a small investment.

Guide 293
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs. If you haven’t already subscribed yet, subscribe now for.

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Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

He writes with a great perspective and is well worth reading. I also know many people who never studied business as an undergrad who appreciated the knowledge that they gained as an MBA. Many MBAs took marketing courses but have never been on the front line of A/B testing, email campaigns or PR initiatives.

Startup 337
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value).

Startup 150
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VC Confessions: We Passed On Twilio’s Seed Round

InfoChachkie

<Note: I edited a few comments from Jeff's email, none of which related to our meeting in 2008.> Below is my email to Jim and Kevin, following my debriefing with the VoIP expert, who requested to remain anonymous. > -jeff. Our friend and expert was gracious with his time and spoke with Jeff.