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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost!

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Mark Tapling On Language Weaver's Next Chapter

socalTECH

Having followed the firm since its early days as a spinout of USC, we thought we'd talk with CEO Mark Tapling to get the back story behind the acquisition, and where the firm is going form here. What's the story behind the acquisition? Tags: translation language acquisition merger interview weaver tapling mark.

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Language Weaver's Mark Tapling On Growth, Exits

socalTECH

Our continuing relationship with USC is precious in that regard. We've been able to harvest lots of scientific advances from Kevin Knight (editor's note: founder and Chief Scientist, and a researcher at USC's Information Sciences Institute), which we've been able to include in our business.

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Interview with Marc Averitt and Sharon Stevenson, Okapi Ventures

socalTECH

We had our fourth anniversary in May, and we passed out checks from the Helixis acquisition to our LPs, which was a pleasant delight. We're starting to see some very innovative product ideas out of places like Caltech, USC, UC Irvine, UC San Diego, and the like. Interesting. So what's going on with the fund nowadays? Is there a market?

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Interview with Ryan Disraeli And Stacy Stubblefield, Telesign

socalTECH

Stacy and Darren, our other co-founder who's not here right now, actually graduated from USC. We were really focused on customer acquisition. What were you doing before? Ryan Disraeli: I was actually in school at the time. What were you majoring in? Ryan Disraeli: I was studying business with an emphasis on entrepreneurship.

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Reflections On 2017: Krisztina 'Z' Holly, MAKE IT IN LA

socalTECH

It's the emails from fans and the enthusiasm from founders that keeps driving me to be an evangelistto contribute my time to building the community through MAKE IT IN LA and telling the stories through my podcast. Amazon's acquisition of Whole Foods this year is just another very visible step in their expansion. READ MORE>>.

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