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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. So I spend an inordinate amount of time with entrepreneurs focused on payback. End of story.

Metrics 150
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Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” ” This, too, is a must read for any entrepreneur. And of course it’s true in personal productivity apps, SMB apps, B2B software and so forth.

Product 150
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Want to Get Rich? Listen to Your Customers Like These Founders……

Steve Reich

MindBodyOnline is a terrifically succesful SaaS company, based in San Luis Obispo, that provides scheduling and transactional software for Yoga studios, hair salons, and spas. They read product reviews obsessively. The user base revolted, and their glowing reviews on the App Store suddenly turned negative.

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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

We want money to make some acquisitions (investors would prefer to fund M&A if they know specific deals – not to encourage bad behavior. In a world where the economy only heads in one direction (read: 2009-2014) most investors & entrepreneurs forget to pay attention to gross burn. We want a strong balance sheet (um, ok.

Startup 383
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Infiltrating Big Dumb Companies: In Through The Out Door

InfoChachkie

Entrepreneurs constantly have to capture the attention of larger companies. These people are employed to keep entrepreneurs out, maintain order and reduce disruptions. Review the person’s publicly available information from social media sites. If you haven’t already subscribed yet, subscribe now for. CIA Hiring Practices.

Company 124
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5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

Acquisition. Entrepreneur. Entrepreneurs. Backup Software. Blog Software. CRM Software. Help Desk Software. Monitoring Software. Project Management Software. More Software. Remote Desktop Software. Scheduling Software. SEO Software. Shopping Cart Software.