Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In a startup this is a mistake.

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Press Startup Writing Training 319

InfoChachkie

JULY 21, 2011

We quintupled our sales per sales person and reduced our acquisition costs by 80% during that (boot camp) period.”. 2) Congratulations on Entrepreneur magazine recently naming BetterWorks a “ Brilliant Company.” What must a startup do to motivate you to write them a check? In fact, we are co-investors in The Resumator.

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Summary Tips Sales Entrepreneur 246

Both Sides of the Table

OCTOBER 8, 2014

This method was perfected by Gil Elbaz and his team at Applied Semantics in LA and in what some have called “ the most important acquisition ever made by Google ” they acquired the company for $102 million before Google had even IPO’d. Stuff you may not know about LA?

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

SEPTEMBER 8, 2009

He writes with a great perspective and is well worth reading. The Economist magazine did a study in the late 90’s on the ROI of an MBA (maybe somebody can help me surface it?). It fuels our bonus payments, our quarterly earnings, our growth rate, our value at acquisition time. I had to laugh a bit reading it.

Startup 337

Startup Venture Capital Study Course 337

Both Sides of the Table

OCTOBER 25, 2014

Then they read about you in the American Airlines magazine or Wired or Recode and they think to themselves, “we should really reach out to that company.” Of course you need a new angle to get a journalist interested because they don’t simply want to write what everybody else has covered. ” You get the call.

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Press Google Course Writing 415

SoCal Delicious

MAY 6, 2012

There are hundreds of entrepreneurs here in Los Angeles who are building awesome companies, writing awesome books, making awesome movies and are trying to solve important problems to help make this world a better place. He previously led business development for Affiliate Fuel, leading to its acquisition by Experian in 2005.

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Los Angeles Entrepreneur Angel Fractional CTO 78

Both Sides of the Table

JANUARY 31, 2010

I had finally appeared on the front cover of a magazine (TornadoInsider – then the top European VC magazine) but I felt so fat in the picture I never sent it to anybody. Except that after the acquisition Salesforce.com required that I commute more than an hour each way from Palo Alto to San Francisco.

Entrepreneur 308

Entrepreneur Startup Venture Capital Conference 308