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Acquisition

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Organic Search

Covario Acquired By Dentsu Aegis Network

socalTECH

SEPTEMBER 18, 2014

According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients. UK-based Dentsu Aegis Network said that the acquisition will help build out its organization on the West Coast. READ MORE>>.

Networking

Networking SEO Organic Search Social Media

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This no doubt led to the acquisition of AdMob by Google and Quattro by Apple.

Advertising

Advertising Invest RSS CPC

Covario Acquired By Dentsu Aegis Network

Advertising Wants to be Measurable – An Investment Thesis

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