Startup Professionals Musings

DECEMBER 1, 2013

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. Integrate your social media content with some traditional media.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

AUGUST 18, 2018

The most common proposals I hear are for yet another social networking site ( over 200 exist ), or another dating site (over 2500 in the US alone). From time to time, include customers and sales members in ideation sessions. Once a new product is launched, a key metric is the ratio of new product sales to overall sales.

Entrepreneur 64

Entrepreneur Coach Metrics Competition 64

Both Sides of the Table

APRIL 4, 2011

What I know for sure is that if you don’t have a stability goal stated for the company and if you don’t regularly measure how you’re doing against this goal you won’t have your resources focused on the right priorities in the company. Customer Acquisition. You can find out how to more cost effectively buy search terms (i.e.

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

NOVEMBER 1, 2015

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and maybe even Groupon with discounts for group purchasing. Customer acquisition gets harder and more expensive. An expanding customer base demands better support.

Startup 116

Startup Pricing Cloud Computing Customer 116

Startup Professionals Musings

OCTOBER 23, 2012

This integration, or fusion with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” a recent book by Lon Safko, author of bestseller “ The Social Media Bible.” Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

AUGUST 14, 2016

The most common proposals I hear are for yet another social networking site ( over 200 active ), or another dating site (over 2500 in the US alone). From time to time, include customers and sales members in ideation sessions. Once a new product is launched, a key metric is the ratio of new product sales to overall sales.

Coach 64

Coach Metrics Competition Ideas 64

Startup Professionals Musings

NOVEMBER 9, 2019

For example, if you are working on a great social networking idea to replace Facebook, and need funding, you probably won’t find any interested and focused VCs or Angel investors in Arizona, where I live. billion dollar sale to Oracle from Bozeman, Montana. Wessel measures a 39% acquisition advantage to being in-state.

Startup 97

Startup Technical Review Oracle Software Review 97

Startup Professionals Musings

SEPTEMBER 26, 2014

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and maybe even Groupon with discounts for group purchasing. Customer acquisition gets harder and more expensive. An expanding customer base demands better support.

Pricing 105

Pricing Cloud Computing Customer Custom 105

Startup Professionals Musings

MARCH 3, 2018

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Pricing 52

Pricing Cloud Computing Customer Custom 52

Startup Professionals Musings

MAY 9, 2016

Most begin by doing the product development, marketing and sales alone, but struggle making the transition to hiring and coaching others, defining repeatable processes and focusing on future strategy. For example, there once was a social network called Friendster , often credited with starting the social networking boom way back in 2002.

Social Network 59

Social Network Startup Demand Entrepreneur 59

Startup Professionals Musings

MAY 16, 2015

For example, if you are working on a great social networking idea to replace Facebook, and need funding, you probably won’t find any interested and focused VCs or Angel investors in Phoenix, Arizona, where I live. billion dollar sale to Oracle from Bozeman, Montana. Wessel measures a 39% acquisition advantage to being in-state.

Startup 109

Startup Technical Review Oracle Software Review 109

Startup Professionals Musings

DECEMBER 2, 2017

For example, if you are working on a great social networking idea to replace Facebook, and need funding, you probably won’t find any interested and focused VCs or Angel investors in Arizona, where I live. billion dollar sale to Oracle from Bozeman, Montana. Wessel measures a 39% acquisition advantage to being in-state.

Sites 59

Sites Startup Technical Review Oracle 59

Startup Professionals Musings

DECEMBER 7, 2013

For example, if you are working on a great social networking idea to replace Facebook, and need funding, you probably won’t find any interested and focused VCs or Angel investors in Phoenix, Arizona, where I live. billion dollar sale to Oracle from Bozeman, Montana. Wessel measures a 39% acquisition advantage to being in-state.

Startup 102

Startup Technical Review Oracle Entrepreneur 102

Tech Zulu Event

SEPTEMBER 27, 2011

A serial Internet entrepreneur, Mike has founded and sold numerous businesses, including agency PBJ Digital, application platform Userplane, which he led from startup to its acquisition by AOL, Tsavo Media and Myspace. Mike continues to be actively involved with early-stage start-ups as an investor, advisor and board member.

Tech Coast Angels 96

Tech Coast Angels Idealab Angel Startup 96

Tech Zulu Event

AUGUST 13, 2010

Bootstrapping enterprise, marketing, Sales. . Making Decisions as a Resource Starved Dev Team. In 2009 my art blog www.johntunger.com earned $188,138 in gross sales from 205,839 unique visitors. Social Networks and Citizen Commerce: Reinventing Ecommerce. Entrepreneurism / Monetization music, Revenue, Sales. .

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Both Sides of the Table

JUNE 12, 2010

In the media NYC is “hot” right now yet having just spent 6 days in NY I heard many similar stories as I get in LA: not enough VC and hard to get great tech resources. Private, flash sales site focused on apparel goods (women, men and children). Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Competitor: Slide.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

SoCal Delicious

MAY 6, 2012

He previously led business development for Affiliate Fuel, leading to its acquisition by Experian in 2005. sold to Zynga Game Networks, Inc.). After the acquisition, MyMiniLife became the common technology platform at Zynga and powers 150M monthly users including games like Cityville, Farmville, and Frontierville.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

Both Sides of the Table

MAY 23, 2012

The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years. The numbers of potential buyers had decreased dramatically both because large companies were shedding jobs and because many past buyers simply lacked resources to make acquisitions.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

SEPTEMBER 19, 2016

For example, the concept of an online platform for social networking is a simple one, and has been attempted by thousands of entrepreneurs past and present. In fact, I still hear startup idea variations on social networking more often than any other, yet most people can only name a couple that have really worked.

Social Network 94

Social Network Startup Ideas Entrepreneur 94