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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. I'd rather invest time investing in social media to drive traffic to our site. Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost!

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Decoding The Science Behind The Laughs, With Daniel Altman of Laffster

socalTECH

Recently, USC's film school started a comedic content major. As you can see in the LA landscape, there are already a tremendous number of YouTube channels, sites like FunnyOrDie, and CollegeHumor. Daniel Altman: For us, it's about user acquisition, and working on the technology. What's the business model behind Laffster?

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Interview with Ryan Disraeli And Stacy Stubblefield, Telesign

socalTECH

Stacy Stubblefield: We do two factor authentication, which basically means we send text messages with the codes you get when you log into a web site or even when you're just registering for a website. Stacy and Darren, our other co-founder who's not here right now, actually graduated from USC. Talk about Telesign and what you do?

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CreatorUp Links You With Top Filmakers & YouTube Creators To Make Awesome Web Series

Tech Zulu Event

Mike Tringe earned his BA in History and Science from Harvard, and his MFA in Film Production from USC. He’s worked as an English and Film teacher at the American School of Tangier, and has also assistant taught film production at USC. Sara Akhteh received her BA in Film Theory from UCSC and her MFA from USC in Production.

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Language Weaver's Mark Tapling On Growth, Exits

socalTECH

Our continuing relationship with USC is precious in that regard. We've been able to harvest lots of scientific advances from Kevin Knight (editor's note: founder and Chief Scientist, and a researcher at USC's Information Sciences Institute), which we've been able to include in our business. We've been able to achieve that.

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Interview with Marc Averitt and Sharon Stevenson, Okapi Ventures

socalTECH

We had our fourth anniversary in May, and we passed out checks from the Helixis acquisition to our LPs, which was a pleasant delight. We're starting to see some very innovative product ideas out of places like Caltech, USC, UC Irvine, UC San Diego, and the like. It was literally just Rob and Warrne with the idea, with no web site.

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Porter: Mobile Chores | The Constant Hustle and LA Tech, Interview with CEO Matt Lucido

Tech Zulu Event

We haven’t had any capital to really test customer acquisition strategies. For the people that sign up to our site, we are converting 35% of those people into customers. ML: I do mentor and advise a lot of young entrepreneurs, especially from USC since I went to that school. Everybody’s idea is a non-revenue generating app.