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Social Gamification - Building Brand Addiction

SoCal Tech Calendar

Tuesday, September 20, 2011 -- Social Gamification - Building Brand Addiction. Join SapientNitro as we celebrate Social Media Week with a playful mixer and panel discussion: Extreme engagement and the dynamics of social gamification, with guest speakers: Activision GAIKAI Cloud Gaming. See [link] (more)

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. The easiest example to grasp is arguably the Kardashian family.

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Games Go Social

SoCal Tech Calendar

Tuesday, October 20, 2009 -- Games Go Social. With all of the major console and PC video game companies in Los Angeles (Electronic Arts, Activision, THQ, Blizzard), it only makes sense to discuss how more and more games are bringing in aspects of social media to enhance game play.

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What Mattered in 2012: Howard Marks, StartEngine

socalTECH

Howard Marks is co-founder of Activision , and head of Los Angeles-based startup accelerator StartEngine. I think we're going to see a real shakeup in how people view social media. What was the biggest news for you/your firm this year? I think that the biggest news for StartEngine this year is our productivity. Finally, Google.

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Silicon Beach Fest | Panels, Hackathons, and Much More!

Tech Zulu Event

Speakers From Startups/Entertainment/Tech Include: Howard Marks, StartEngine Co-Founder, formerly Activision Founder. Chris Mortimer, Interscope Records UMG , Director, CRM & Social. Gretchen Fox, Live Nation , VP of Marketing, Social Media. Lindsay Gabler, The GRAMMYs , Social Media Specialist.

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5 New Rules For Getting Customers To Advocate For You

Startup Professionals Musings

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. Have you noticed that more companies beg you to participate in their business today? They do it because engaged customers become loyal advocates and buyers.

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Source13 Gathers the Biggest Names in Mobile

Tech Zulu Event

Simon also shares his thoughts on building a strong fan base through social media and public relations. Drawsomething was built on Marmalade, and EA Games (Need For Speed, Tetris), Popcap, and Activision have used the solution as well. In this interview Closs shares how to help mobile app developers cut their time to market.

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