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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Here’s a screen shot of my home page on awe.sm. Today awe.sm No brainer.

Marketing 307
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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

Darren Marble: At the core, we are a virtual film studio, that empowers filmmakers to actively build, engage, and monetize their online audience. Lots of them were in online media and entertainment. I was selling products to Live Nation, Demand Media, Kelly Blue Book, Rovi, and the Screen Actors Guild.

Hollywood 256
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Silicon Beach Fest Approaches! #SBF

Tech Zulu Event

Silicon Beach Fest is LA’s original festival celebrating LA tech, entertainment & startups with panels, keynotes, workshops, mixers, and more in Santa Monica. Head to the beach on the first weekend of summer to celebrate LA’s digital innovators in tech, startups, entertainment, fashion, marketing, and more!

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Solaborate: Professional Connections | Founder Interview Labinot Bytyqi

Tech Zulu Event

Consumers all have access to social networks, but the business-side has never really caught on. Solaborate is bringing professionals and companies from the tech industry together and connect them through a new social media platform. In one line, Solaborate is a social and collaboration platform for the technology industry.

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IBM’s Watson Analyzes Kanye West’s VMA Speech for Character Defects

Tech Zulu Event

Your social media feed was probably filled this morning with information about the 13-minute speech Kanye West made during the 2015 VMA broadcast, but only the objective big data behind Watson can really break it down scientifically. Activity level. And look at that [points to screen]. Authority-challenging. Cautiousness.

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IBM’s Watson Analyzes Kanye West’s VMA Speech for Character Defects

Tech Zulu Event

Your social media feed was probably filled this morning with information about the 13-minute speech Kanye West made during the 2015 VMA broadcast, but only the objective big data behind Watson can really break it down scientifically. Activity level. And look at that [points to screen]. Authority-challenging. Cautiousness.

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How I Use Visualization to Drive Creativity

Both Sides of the Table

I recently invested in a company in the media & entertainment sector (this will be announced in a couple of months) so I’ve been thinking a lot about how the industry works, why the structure has evolved the way it did, why the company I invested in has had so much success and what this all implies for the future.

Writing 356