Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. And the reality is that you might be better off doing less activity but doing “the right&# activities really well.

Startup 323

Startup Press Development Team Review SEM 323

InfoChachkie

JULY 23, 2012

Instead of focusing on marketing as an activity… integrate it into (your) products.”. If you look at many of the companies we invest in, sure they have traditional marketing activities, but most of their growth and momentum comes from delighting their users. “…companies should… focus on building amazing products.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

NOVEMBER 27, 2011

Facebook alone has 800 million active members. Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement. No SEM plan means you are missing a huge marketing opportunity. Do you have a business presence there?

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

FEBRUARY 27, 2010

The solution is basic search engine optimization (SEO). These are established web sites that have a high level of activity and ranking, and have many web sites linking to and from them. Completion of these tasks is not the full SEO job, but will keep your company out of the Internet dead zone. Create inbound and outbound links.

SEO 48

SEO HTML Search Engine Optimization Web 48

socalTECH

SEPTEMBER 14, 2009

This morning's interview is with Billy Fried , co-founder and CEO of Kijubi (www.kijubi.com), a new startup which is looking to help people find travel activities. I was always perplexed at finding fun activities out there to do. The firm is launching itself today at TechCrunch50. It's been around for the last six years.

Activity 164

Activity Startup Sites Web 164

Both Sides of the Table

JULY 16, 2013

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc.

Marketing 307

Marketing Technical Review Startup Tool 307