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7 Goodwill Factors Will Raise Your Business Valuation

Startup Professionals Musings

To maximize this value, start now in taking a visible and active role in your industry and community. Quality of your technical and business teams. Back in the early days of the personal computer, Bill Gates and Microsoft were widely recognized and having the strongest technical culture, as well as a commanding marketing presence.

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7 Modern Day Business Strategies For Long-Term Growth

Startup Professionals Musings

I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.

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How long can Zuckerberg afford to bankroll the AR/VR market?

TechCrunch LA

Hello friends, and welcome back to Week in Review ! This writeup from industry analyst Karl Guttag showcases how Magic Leap has turned away from several of the key technologies it raised billions of dollars to develop with its latest hardware which he nevertheless believes will “blow away” the HoloLens 2 in image quality.

Marketing 246
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7 Rules for Providing Exceptional Customer Service

Startup Professionals Musings

Customer service has traditionally been a support function to respond to customer initiated requests, meaning someone waits for the phone to ring or for a website support request form. Think “pull” marketing rather than “push” for all services. Use technology to personalize and expedite requests.

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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Perhaps the greatest asset in social capital is that of benevolence.

Customer 122
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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Build word-of-mouth into your product or service.

Marketing 107
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 141