Remove Advertising Remove Angel Remove Marketing Remove SEM
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. Your tech needs to add value to content producers, the audience and advertisers. But you don’t need to spend money on SEM.

SEM 150
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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Use the Internet and social networking instead of public relations companies and advertising agencies.

Startup 102
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150
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You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Use the Internet and social networking instead of public relations companies and advertising agencies.

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Be Part of the Entrepreneurial Revolution

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Use the Internet and social networking instead of public relations companies and advertising agencies.

Startup 50
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Interview with Billy Fried, Kijubi

socalTECH

I was in advertising and marketing, working in Newport Beach on the Mazda account. Billy Fried: We first tested it in California, which was our launch market a year and a half ago. We're self funded as our own angel investor, and we thought based on the numbers in Hawaii it would be a nice sideline.

Activity 164
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We spoke about the changes to an “accredited investor&# proposed by Chris Dodd – This would be bad for angel investing. We spoke briefly about why.