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Value and Meetups - SEO / SEM

SoCal CTO

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. I'm hoping to figure out a way to spark a meet-up around SEO / SEM in Santa Monica / West Los Angeles / South Bay. Then the organizer went into a 20 minute sales pitch around his new training/coaching offering.

SEM 150
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. But you don’t need to spend money on SEM. YouTube is a distribution and marketing channel like any other. I think most arguments miss the mark.

SEM 150
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Anametrix Gets Funding, Adds Advisors

socalTECH

Senturia is CEO of Blackbird Ventures, and a notable San Diego angel investor. Anametrix is headed by Blasie Barrelet, and says it is developing software to correlate web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, market research and other data for businesses. READ MORE>>.

SEM 174
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

I am taking the lead from GRP and we also invested alongside a number of friends including Dave McClure, Dave Tisch, Ben Smith (Merchant Circle), Brian Lee (ShoeDazzle, LegalZoom), Jason Calacanis, Evan Rifkin, Jennifer Lum, Jay Weintraub and a whole host of other angels. And we wanted a head of global marketing.

CTO Coach 359
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150
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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. No need to make the assumption that you will need a rich uncle or an angel investor for every idea you come up with.

Startup 102
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You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. No need to make the assumption that you will need a rich uncle or an angel investor for every idea you come up with.