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Anametrix Gets Funding, Adds Advisors

socalTECH

Senturia is CEO of Blackbird Ventures, and a notable San Diego angel investor. Anametrix is headed by Blasie Barrelet, and says it is developing software to correlate web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, market research and other data for businesses.

SEM 174
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. If you’re just a content company your advantages are too small to win on the web. But you don’t need to spend money on SEM.

SEM 150
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

I am taking the lead from GRP and we also invested alongside a number of friends including Dave McClure, Dave Tisch, Ben Smith (Merchant Circle), Brian Lee (ShoeDazzle, LegalZoom), Jason Calacanis, Evan Rifkin, Jennifer Lum, Jay Weintraub and a whole host of other angels. And we wanted a head of global marketing.

CTO Coach 359
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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings.

Startup 102
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You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings.

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Interview with Billy Fried, Kijubi

socalTECH

We've really set out to solve the problem we saw, which is a vast category of travel information which is not aggregated well on the web. I was in advertising and marketing, working in Newport Beach on the Mazda account. It's migrated onto the web in Hawaii, a simple migration, but no one had done it here yet.

Activity 164
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Full Speed Ahead! Social Media Week Is Here!

Tech Zulu Event

Here in Los Angeles we've tied the entire conference together with the Twelethon , a creative fundraising platform in support of Inner-City Arts. This panel, featuring Sean Percival, Tony Adam, Alex Becker, Josh Ochs, and Erica Forette, will discuss how the idea of “search is social” will affect online marketing strategies.