Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. That’s why people turn up to Buzzfeed. It is absolutely MVP of advertising. Good comment community = viral blog. Can we do 10 variants?

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Buzzfeed Content Tips Blogging 354

Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Yet these seem to be the least effective attributes of banner advertising. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. Holy Shiitake !

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Advertising Media Social Media Screening 352

Both Sides of the Table

JANUARY 13, 2016

Mitu Network is the largest digital media company for Latinos in the US and also targeting Mexico and South America. In the online world the ecosystem is being fragmented into those that primarily produce content (Mitu, Vice, BuzzFeed) and those who primarily distribute it: YouTube, Amazon, Netflix, Yahoo!, AOL and the like.

Company 150

Company Companies Netflix Content 150