Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. That’s why people turn up to Buzzfeed. It is absolutely MVP of advertising. Good comment community = viral blog. Can we do 10 variants?

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Yet these seem to be the least effective attributes of banner advertising. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. Integrated Advertising.

Advertising 352

Advertising Media Social Media Screening 352

Both Sides of the Table

JANUARY 13, 2016

In the online world the ecosystem is being fragmented into those that primarily produce content (Mitu, Vice, BuzzFeed) and those who primarily distribute it: YouTube, Amazon, Netflix, Yahoo!, And the more you succeed the more advertisers in search of endemic audiences want to advertise with you. AOL and the like.

Company 150

Company Companies Netflix Content 150