Advertising Class Media Technical Review 
Both Sides of the Table
SEPTEMBER 17, 2013
In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. The best “MCNs” are in fact building strong technology businesses with rapid growth and strong, defensible assets. Not so fast.
Tech Zulu Event
JUNE 28, 2012
TechCrunch, Forbes, PandoDaily, and other national and local media covered the fest, centered in Santa Monica and Venice at venues with views of the beach on picture-perfect sunny days. Panels were based at hubs including Leadership, Branding / Advertising, Social Media, Entrepreneurs, Community and more.
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Tech Zulu Event
JANUARY 23, 2014
Online video is a burgeoning industry that needs to validate itself as quickly as possible for financial reasons: advertisers need to know where to direct their dollars, and nothing says “me!” This fame/indie collaboration was attempted at several award ceremonies but mostly failed due to lack of authenticity.
Tech Zulu Event
DECEMBER 23, 2013
It’s a promotional video for a technology company. In-picture advertisements? We talk tech, get a reminder of GumGum’s goals, and get some additional info on what they’re working hard on. ” Online advertising is changing. ” Online advertising is changing. ” Wait, what?
InfoChachkie
JULY 9, 2012
Its evolution has resulted in a new class of entertainment entrepreneur, the creators of professional YouTube content, affectionately known as YouTubers. Networks have significantly increased YouTubers’ advertising revenue by negotiating sponsorships and large ad purchases with major brands.
Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens.
Tech Zulu Event
SEPTEMBER 20, 2010
Stewart Roberts , President of Orange County of Tech Coast Angels. Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media. How startup can leverage social media to get investors attention. Mark Suster , GRP Partners.
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