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Snap accelerator names its latest cohort

TechCrunch LA

based media company angling to be the conscious consumer’s answer to Refinery29. Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. — hailing from Mexico City, this startup makes mini games in augmented reality for brands and advertisers.

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Viant Launches IPO

socalTECH

Irvine-based a href="[link] Technology, a developer of advertising software, says it has launched an IPO, intending to sell 7,500,000 shares of its Class A common stock in an offering on the Nasdaq Global Market as DSP. Viant got its start as Specific Media. The IPO will raise as much as $181M for Viant. and $21.00

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Social Reality Moves To NASDAQ

socalTECH

Los Angeles-based Internet advertising firm Social Reality , which develops software for automating real time bidding (RTB) advertising, is moving to the NASDAQ Capital Market this morning. Social Reality said its Class A common stock will begin trading as SRAX. Social Reality had previously been listed over the counter.

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Circle Street Acquired By Valassis

socalTECH

Los Angeles-based Circle Street , the developer of a mobile advertising service to help retailers drive local store traffic, has been acquired by media and advertising firm Valassis , according to the company''s venture backer, Crosscut Ventures. circle street valassis merger acquisition mobile advertising local launchpadla'

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Bionic Hands, Mind Control, and AI Oh My! | Techstars Disney Accelerator Class of 2015

Tech Zulu Event

Techstars Disney Accelerator class of 2015 was announced yesterday. The ten companies in this year’s program represent a diverse cross-section of technologies, and are inspired by their visions for the applicability of these technologies in the media space. Advertiser Optimization. 2 3D-Printing Companies. Influencer Targeting.

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Social Media Week Lands in Los Angeles Sept. 24-28

Tech Zulu Event

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. A City of Angels: How Social Media is Bringing LA Closer to Utopia. Social Media and Urban Development in Hollywood. 10:30-11:00am. Tues 9/25.

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. At the time, it was doing Facebook media buying for e-commerce companies. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote.

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