Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 101

Media Marketing Startup Framework 101

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

Tech Zulu Event

JULY 26, 2013

Squabbler, a video engagement platform for web and mobile publishers has launched new features and the next generation of its video engagement platform in a move that will power engagement for sports, entertainment and news publishers a like. Watch video metrics, track performance. Customized content.

Metrics 79

Metrics Platform Content Web 79

Tech Zulu Event

OCTOBER 19, 2012

Companies like Direct TV, X-Box and Orange have incorporated Twitter into new viewing dashboards. Facebook’s head of media and entertainment, Kay Madati, knows a thing or two about television. Advertising on Facebook before the launch of show, in the middle and during hiatus keeps engagement high, discovery and fandom higher.

Conference 78

Conference Beverly Hills Social Media Media 78

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. After I sold my last company, Shift, in May of 2015, I took some time off to look for the next thing to do.

Media 153

Media Mobile Startup Acquisition 153

SoCal CTO

NOVEMBER 10, 2009

My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. to work on an entertainment-related technology project and have stayed ever since. Graduated with a BS/MS in bio from Stanford.) After BITSource was successfully acquired, I moved to L.A.

Product 150

Product Entrepreneur Social Media Google 150

Tech Zulu Event

FEBRUARY 5, 2014

The company hopes to prepare advertisers for varying screen sizes. He doesn’t see many digital media VC firms in the space and makes it a point to invest in and work with companies who engage more deeply with content. Companies are steadily positioning themselves by acquiring data across other different industries.

Startup 95

Startup Google Education Venture Capital 95

Tech Zulu Event

SEPTEMBER 13, 2011

He gives up the goods and a few tips on what you could do to help market your company. How much of FOD advertising is focused on the internet rather then more traditional channels? Funny Or Die doesn’t do any advertising. The great thing about FOD is we are a very agile company. We are growing into a media company.

Sites 61

Sites Marketing Social Media Social Network 61

Tech Zulu Event

MARCH 25, 2014

Addison McCaleb – Mediahound , making it easier for you to discover entertainment. James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Erin Korogosky – Beckon , Performance management for marketing companies. Chris Cox – Invoc , inbound call analytics.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Tech Zulu Event

APRIL 14, 2014

Businesses deal with countless data points, leading to decisions affecting their companies in various ways. Collecting and analyzing the right data can easily find faults and successes lying within the company’s walls. There’s aggregation, so like in the entertainment industry, audience measurement is huge. Plus, sunshine.

Startup 85

Startup Southern California Mobile Software 85

Both Sides of the Table

MAY 23, 2012

Cloud computing and the open source movements have brought down the costs of starting a company by more than 90%. From this we have seen a commensurate boom in the number of startup companies. But on micro level, over-funding also creates performance problems for specific companies. Some will pay off, others will not.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347