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Interview with Lolita Carrico, Gloss Network

socalTECH

APRIL 14, 2010

I started looking to sell ModernMom and do something strategic a few years ago when I saw that there was a shift in the mom space, where advertisers and brand partners were moving from targeting mass numbers of people, towards niche sites. Those are our three biggest categories as far as sponsorship and readership. READ MORE>>.

Networking 230
Networking Social Media Startup Search Engine Optimization 230
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill.

Customer 164
Customer Custom Advertising SEM 164
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