socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Thanks this week to our sponsors and advertisers, which include Clearstone. Advertisers.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

AUGUST 28, 2013

Los Angeles-based native advertising technology developer Nativo , which is headed by Justin Choi, has landed a new set of premium publishers as customers, the company said today. nativo advertising sponsored content native publishing publisher' Financial details of the wins were not announced. READ MORE>>.

Internet Brands 157

Internet Brands Advertising Content Media 157

Tech Zulu Event

JUNE 11, 2012

State of Content is an unrivaled opportunity to connect and collaborate with today’s leading influencers, executives, and entrepreneurs in the new establishment of advertising, marketing & technology. TALK NYC Heads to SOHO House, Bringing Madison Avenue to West Hollywood on June 13, 2012.

Content 61

Content Los Angeles West Hollywood Angel 61

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. That varies depending on merchant and advertiser.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

JULY 7, 2010

One complaint we sometimes hear from venture capitalists visiting Southern California for the first time, is the difficulty of finding experienced entrepreneurs and executives. socalTECH.com has mined its proprietary database of high tech companies and entrepreneurs and identified just a few of the repeat entrepreneurs to watch in the region.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions.

Marketing 100

Marketing Content Advertising Customer 100

Startup Professionals Musings

SEPTEMBER 16, 2015

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions.

Marketing 106

Marketing Startup Content Advertising 106

Startup Professionals Musings

FEBRUARY 20, 2013

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. I’ve focused these more towards startups and entrepreneurs: Show a personal face. Focus on each particular segment and need.

Entrepreneur 111

Entrepreneur Startup Content Media 111

Both Sides of the Table

FEBRUARY 7, 2010

I originally conceived it as the Top 11 things that I believe “all entrepreneurs need to succeed.&# If it stuck to this theme then I would stand by my top 11. It isn’t a “must&# for me but it’s certainly a huge positive when entrepreneurs have it. I met the CEO Brian Malewicz several times. That’s OK.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

Both Sides of the Table

FEBRUARY 7, 2011

Equally, I encouraged entrepreneurs to spend time getting to know their future VCs early because getting a feel for your chemistry is far more important than how the VC is ranked in some survey. Equally, I encouraged entrepreneurs to thoroughly reference check their VCs – you’ll learn much more from this than anything else.

Entrepreneur 330

Entrepreneur Marketing Venture Capital Hulu 330

InfoChachkie

AUGUST 4, 2014

If you could share one startup lesson with a young entrepreneur, what would it be? So I ask prospective new entrepreneurs, ''What is it specifically that you can bring to the industry?'' Then we started advertising and getting media attention. Also, advertising in print media just doesn''t have the ROI that it once did.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

socalTECH

JANUARY 8, 2020

Now, we've taken what we've learned about developing an impassioned audience, and creating content that they would find interesting in the long term, and engaging them in a different format than print, or on the web, or in the form of events and clubs that we've done before. That, of course, is what you're selling to your advertisers.

Media 150

Media Report Advertising Content 150

Startup Professionals Musings

JULY 7, 2013

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Let your audience help with content creation. entrepreneurs get rich quick startups internet millionaires business'

Entrepreneur 105

Entrepreneur Startup Technical Review Case Study 105

Startup Professionals Musings

APRIL 16, 2023

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

JUNE 25, 2013

Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. Media Design Group has been working with Dollar Shave Club to measure how well TV advertising is working for the company. READ MORE>>.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

Startup Professionals Musings

OCTOBER 22, 2021

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Let your audience help with content creation. The best place to learn is by scouting around the Internet today.

Technical Review 124

Technical Review Case Study Software Review Startup 124

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Find the right tools to analyze the ROI.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

JANUARY 12, 2013

Many entrepreneurs I know don’t realize that the language they learned in the corporate world, or even their recent MBA class, won’t get them ahead in the startup world today. As a reality check, try this quick test of your entrepreneur savvy. As a reality check, try this quick test of your entrepreneur savvy. Ramen-profitable.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

Startup Professionals Musings

AUGUST 11, 2013

Develop viral content. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. entrepreneur startup marketing budget viral marketing business' People are more demanding and have more choices than ever before. That’s a double death wish. Marty Zwilling.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Tech Coast Venture Network

MAY 8, 2010

in exchange for the use of free tools and targeted advertising has led to a cult-of celebrity, attention-seeking culture that has Andy Warhol's 15 minutes of fame estimate appearing conservative. Privacy is in short supply. We all live in public.

Entrepreneur 100

Entrepreneur Education Advertising Tool 100

Berkonomics

FEBRUARY 13, 2014

That is the quandary which entrepreneurs face today in building models for new companies around a web presence. Once we had what we thought was the answer, in allowing for display advertising on these sites. Email readers, continue here.] Great revenue projections from a small user base lead to worries over sustainability.

Metrics 207

Metrics Sites Advertising Web 207

Startup Professionals Musings

JULY 10, 2015

While you are doing all this work, of course, you need deep pockets to fund all your efforts, content and growing website hosting fees. It helps to understand how online advertising really works. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs.

Advertising 99

Advertising PPC CPC Sites 99

Tech Zulu Event

FEBRUARY 7, 2012

Plus it gives something tangible to be shown to potential advertisers, partners, sponsors, etc. Amplify’s example does a great job running through the each piece to the pitch deck puzzle such as the components of the elevator pitch, what content should be included, and common mistakes entrepreneurs make.

Resource 86

Resource Guide Entrepreneur Examples 86

Startup Professionals Musings

JULY 20, 2020

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising.

Customer 146

Customer Custom Marketing Startup 146

Both Sides of the Table

APRIL 23, 2011

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. One of my goals in doing the show was not only to educate entrepreneurs but also to put a human face on many of the VCs in our industry as VCs can be hard to get to know. 5:00 – 5:55). 6:00 – 7:30).

Capital 265

Capital Venture Capital Veoh Startup 265

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. On the one hand, an entrepreneur should not be overly paranoid and should know the ropes that VCs and other professional investors generally will not sign NDAs to see the concept or a prototype--and even if they did, it would not provide much protection.

Product 150

Product Entrepreneur Social Media Google 150

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. 2023 hasn't been an easy year to be a startup. Tome Tome is another AI startup that's been causing a stir in 2023.

Startup 210

Startup Generative AI Newsletter Tool 210

Startup Professionals Musings

AUGUST 16, 2012

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. They are free to write about neighborhood events, charities, schools, and local causes.

Entrepreneur 96

Entrepreneur News Sites RSS 96

socalTECH

OCTOBER 21, 2014

Culver City-based Enplug (www.enplug.com) is looking to change those one way digital displays into social, interactive content. Nanxi Liu: Our goal is to be the software that powers content on any kind of digital display that you see anywhere, whether that''s in a restaurant, hotel, or bar. Talk about what your product is all about?

Social Media 178

Social Media Media Startup Culver City 178

socalTECH

NOVEMBER 11, 2010

Business.com offered up an online directory of local businesses, combined with content and expert commentary. Business.com had been the latest success for Southern California entrepreneur Jake Weinbaum, who built the firm from a domain name into a firm with over $50M in revenues in 2007. Dex One--formerly known as R.H. READ MORE>>.

Santa Monica 236

Santa Monica Southern California Advertising Content 236

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. I still hear often the dream of a free service to users, supported by advertising, per the Facebook model.

Advertising 63

Advertising Content Social Media Satisfaction 63

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content. So, we start with that.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

MAY 25, 2014

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. I’ve focused these more towards startups and entrepreneurs: Show a personal face. Focus on each particular segment and need.

Customer 99

Customer Custom Startup Content 99

InfoChachkie

JULY 9, 2012

Other than the occasional NBA game, he consumes his video content via our iPad and Xbox. Mark Suster , fellow venture capitalist and serial entrepreneur, has written extensively about YouTube’s evolution from dogs-on-skateboards to its current status as an entertainment medium rivaling cable television networks. He is not alone.

Google 133

Google Develop Development Funding 133

socalTECH

FEBRUARY 1, 2011

In the quest to own the world of Internet content, there has been a huge amount of focus given to the world of consumer Internet content. For that reason, more and more content is going online. However, as these are relatively niche focuses, it's difficult for those content providers--often times bloggers--to build an audience.

Startup 162

Startup Content Advertising Sites 162

socalTECH

NOVEMBER 19, 2018

In a world of digital video, whats the best way to distribute and monetize that streaming video content? San Diego-based uCast Global (www.ucastglobal.com), backed by Gary Winnick, is looking to tackle that entire area of content distribution, and is led by startup veteran Dr. Kanaan Jemili.

Content 113

Content Startup Mobile Platform 113